Film-Induced Tourism Is The Next Game Changer of The Industry

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film induced tourism

Film-Induced Tourism Is The Next Game Changer of The Industry

All of us get mesmerized by the beautiful locations used in our favorite movies and TV shows, and everyone would like to jump right into the screen to experience the world that is right there in front of their eyes. This desire deeply affects our travel decision-making and is called film-induced tourism. When you are so fascinated by a movie that you would like to visit the place it is filmed at then you are also part of this cultural phenomenon.




This works on so many levels, first of all it provides the visitor with a story and a context even before visiting the place which gives a sense of familiarity to the tourists. It is also great for both the tourism industries and the film industries as they profit from the contributions of each other. Several incidents can be found throughout the globe where a movie increased the tourism revenue of certain locations. Taking the example of impact of the ‘Lord of The Rings Trilogy’ on the tourism industry of New Zealand one can easily find statistics showing manifold increase in tourists visiting New Zealand after the release of these movies, and Government of New Zealand also recognizes this fact so much so that they promote their homeland calling it the ‘Home of the Middle-Earth’.

Film-Induced Tourism

The location where the sequence of ‘Walk of Shame’ was shot. Image Source: Thescript.thetake.com 

For this phenomenon to work the story of the movie and the location it is shot in should be closely associated providing the audience with the glimpses of the culture, heritage and people of that land. This kind of marketing also solves the problem of seasonality that tourist destinations often face, projecting the destination as an all season visiting location. As movies that become popular stay in the mainstream culture for decades, they serve as a long-term marketing strategy for the places they are shot in. TV shows are more effective in this as they work as a constant reminder of the beauty of the location for the viewer and consequently become the’ off-the top of their head visiting location’. Rise in the number of visitors to Croatia, Iceland and Malta has been seen after they featured as the backdrop of Game of Thrones’ fictional world.

READ: How 7 Friends Decided To Visit Osuna, Spain Inspired By Game Of Thrones.

Countries like USA, UK, South Korea and New Zealand have successfully implemented this tourism model providing the tourists with movie-maps for film walks and tours and also by promoting their country in terms of movies while other countries are far behind because of lack of research or simply unawareness. The countries which are trying to implement it are either too slow in exploring the potential of this model or don’t know how to implement it. This kind of tourism is the most booming one right now and once implemented successfully creates a gain-gain scenario for everyone.



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film-induced tourism

-Written By Vinay Khulbe


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When 7 Friends Decided To Go Backpacking in Spain

Nazar mein khwaabon ki bijliyan leke chal rahe ho
Toh zinda ho tum!

The movie Zindagi Na Milegi Dobara released in 2011 gave me the biggest inspiration in life, that is, to do more and to be more. Whenever I feel I’m stuck with something I do not like, I watch it and believe me it seems like I am gifted with that little hope in life once again. The movie was all about their roadtrip in Spain and from then on this was certainly added to my bucketlist. So one fine day 7 of us decided to go backpacking in the Province of Malaga. The whole trip was about going offbeat and exploring towns that not many had seen. Therefore, we ditched Museo Picasso, Malaga Cathedral, Centre Pompidou, etc and made our way to these beautiful places.

NERJA

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Leaving behind varied beaches in Malaga, we decided to visit the town of Nerja. I was smitten by the tranquility of this town which was a combination of some stunning beaches, beautiful streets and vintage houses. A very quiet town which might make you feel in a village. Unlike Malaga, there is an absence of high rise developments and noisy clubs along the coast alluring offbeat travellers. I can still not get over the beauty of this town.

Distance from Malaga – 60km
Bus charges – 5 Euros

ALSO READ : Barcelona: “Been Here Twice This Year. That’s How Good It Is”




ANTEQUERA

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Visiting this small historical town means going almost 3000 years back in time. We had read about Antequera being most visited by tourists, but fortunately did not even find a single tourist there. This town is a profusion of forts, churches, burial grounds, dolmens, bell tower and renaissance fountains. If you’re on a one day excursion here, DO NOT MISS EL TORCAL- a mountain top covered with wonderfully shaped limestone formed million years ago when the whole area was underwater. Sit there, relax and enjoy the breathtaking view of Antequera.

Pro-tip:1) Nobody speaks English here. NOBODY. Make sure you install Google Translate App to make your travel easier. 2) Be an explorer and do not make use of public transport here. It’s a small town and can be covered by walking. So don’t forget to put on your comfy shoes.

Distance from Malaga- 51km
Bus charges- 6 Euros

Also read: 8 Books That Must Be On A Traveller’s List.

EL CHORRO

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Small village popular among rock climbers. The sole reason why we visited this village is Caminito del Rey-dangerous bridge between the Gorge of the Gaitanes. Not as dangerous as it was earlier. The Spanish authorities made it safer by putting fence around the walkways. This exciting walk on the royal path costs around 10 Euros. The entire hike is for 8 km and begins at Ardales. Ending at El Chorro, it is very difficult to find transportation so it recommended to book your transport in advance. However, buses run on hourly basis for 1.5 Euros which would leave you at the starting point of the hike. King’s little pathway is a very unique experience offering mesmerizing view throughout.



ROADTRIP FROM MALAGA TO MADRID

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The movie Zindagi Na Milegi Dobara intrigued us so much that we could not stop ourselves from hiring a car and made our way to Madrid. None of us had ever experienced left hand drive and we had simply no idea about the road rules in Spain. Nevertheless, we got accustomed to them after driving few miles. The distance from Malaga to Madrid is around 600 km and we covered it in typical Bollywood style. You can check out the glimpse of it on our Instagram Page. The whole episode of all girls roadtrippin’ in Spain turned out to be very amusing.

OSUNA

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Game Of Thrones lovers, this one’s for you. The roadtrip was accompanied by a detour to a small town of Osuna in the Province of Seville. How is it related to GOT? Well, some parts of season 5 were shot here. OH YES! Our only reason to go there: go to all those famous locations featured in Game Of Thrones.

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Seize the day, my friend!

Partyin' At Nikki Beach Marbella.

Partyin’ At Nikki Beach Marbella.




21-year-old girl, who one day realized how travelling to far off places and going on adventures could change perspective about life. That was the day when Trippindian was founded and she started finding her hobby, passion and profession in it.

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